Cars
Privacy evaluation of connected vehicles. Analyzed by Data Champion® for location tracking, data collection, and third-party sharing.
Help improve our evaluations
Observed good or bad data practices in connected cars? Your insights help the community make informed decisions.
Report Data Practices🏆 Data Champion® Awards
Gold
68
Mazda CX-5
Mazda Motor Corporation
£32,000-£42,000MEDIUM RISK
Silver
66
Subaru Outback
Subaru Corporation
£36,000-£44,000MEDIUM RISK
Bronze
64
Honda Civic
Honda Motor Co
£28,000-£38,000MEDIUM RISK
Category risk assessment
| Risk Category | Level | Description |
|---|---|---|
| Location Tracking | HIGH | GPS systems track all journeys and destinations |
| Driving Behavior | HIGH | Telematics monitor speed, braking, acceleration |
| Cabin Surveillance | MEDIUM | Cameras and microphones inside vehicle |
| Third-Party Sharing | HIGH | Data shared with insurers, dealers, advertisers |
| Over-the-Air Updates | MEDIUM | Remote software updates can change functionality |
| Data Retention | HIGH | Driving history stored indefinitely by manufacturer |
Product comparison
| Product | Overall | Data Collection | Security | User Control | Transparency | Data Usage | Price |
|---|---|---|---|---|---|---|---|
Mazda CX-5 Mazda Motor Corporation | 68 | 65 | 72 | 68 | 66 | 69 | £32,000-£42,000 |
Subaru Outback Subaru Corporation | 66 | 63 | 70 | 66 | 64 | 67 | £36,000-£44,000 |
Honda Civic Honda Motor Co | 64 | 60 | 68 | 64 | 62 | 66 | £28,000-£38,000 |
 Tesla Model 3 Tesla Inc | 52 | 42 | 68 | 52 | 50 | 48 | £42,000-£58,000 |
 BMW 3 Series BMW Group | 48 | 38 | 65 | 48 | 46 | 43 | £40,000-£55,000 |
Scoring criteria
Data Collection (30%)
Minimal data gathering practices
Security (25%)
Encryption and protection measures
User Control (20%)
Privacy settings and data rights
Transparency (15%)
Clear policies and accountability
Data Usage (10%)
How data is used and shared